Top Puzzle Games on iOS in the UK: Q2 2025 Performance

In the second quarter of 2025, the UK iOS puzzle game market showcased diverse performance trends among the top five titles. Here, we delve into the specifics of downloads, revenue, and active user metrics for each game, with insights provided by Sensor Tower.

Block Blast！ from Hungry Studio saw fluctuating weekly downloads, peaking at around 60K in mid-April. However, there was a general decline in weekly active users, starting from about 2.1M at the beginning of the quarter to approximately 1.56M by the end.

Color Block Jam by Rollic Games recorded steady weekly revenue, maintaining figures around $165K to $192K. Weekly downloads decreased over the quarter, beginning at approximately 49K and dropping to about 20K, while active users remained relatively stable, hovering around 260K.

Magic Sort! from Grand Games A.Ş. experienced an upward trend in weekly revenue, reaching a high of $43K towards the end of May. Downloads surged in early May to 39K but later tapered off to around 10K. Active users increased to over 109K mid-quarter before declining to about 83K.

Word Search Explorer® by PlaySimple Games Pte Ltd saw a steady decline in weekly downloads, starting at 36K and ending at 10K. Revenue also decreased, with initial figures at $2.6K dwindling to approximately $1.1K. Active users followed a similar trend, dropping from 99K to around 51K.

Finally, Bus Escape: Traffic Jam by ABI GLOBAL LTD. showed stable weekly revenue, averaging around $11K to $13K. Downloads began at 29K, decreasing to about 9K by quarter's end. Active users peaked at 44K in mid-May before falling to approximately 28K.

For more detailed insights and data, visit Sensor Tower's platform.